![]() ![]() Now this is something we can actually measure, and can look at to see how close we are to achieving our aim. “ I want to increase my Facebook subscriber count by 100 followers by doing cover versions on YouTube.” Sticking to the Facebook example though, I will change the aim to: In this example we're using Facebook followers as our measuring point, although you can aim to get more mailing list subscribers, more gigs, make more money, etc. After all, how will we know if we've achieved our aim if we haven't got a clear goal to aim for? What does “a lot more” really mean? Is that 20 new followers? 100? Or 1000? Next, we need to make this aim Measurable. If you want to get more fans by doing other things, you can make other aims to go alongside this one. Now every time we look at this aim, we know what we should be doing to achieve it. “ I want to get a lot more Facebook fans by doing cover versions on YouTube.” So we can change our aim so it looks like this: You could also get those new Facebook fans via gigging or other means, but for this example we'll stick to the cover songs strategy. This will encourage a larger percentage of your video viewers to Like your Facebook page. Tell them they will find out about your new videos there first, and that they will also get exclusive bonus videos not shown publicly on YouTube. By uploading your videos and encouraging people to like your Facebook page if they enjoy your song, you will get a percentage of people taking you up on this offer. OK, so how Specifically are we going to go about getting more fans? Let's say you have the means to create home made videos of you performing cover songs, and have a YouTube channel via which you can showcase your material to the world. There's no point saying we want more fans if we don't know how we're going to go about getting those extra fans, is there? It won't make it any clearer how we're going to achieve that goal it's sort of like saying, ” I want to be rich.” The majority of people who say that have no further ideas in their plans to get rich, and therefore never take any real steps to achieving that goal. We want to specifically state what we need to do to achieve this goal. So first off, let's make our goal Specific. formula to it, we can edit it to be an aim we can refer back to and get a better idea of how we're currently doing. This is a very vague aim to have, as it doesn't give us any idea of how we're going to achieve this goal of ours. Make sense? Hopefully it does, but if not, here's an example. One may refer to how you're going to hit the 100 gig mark (which is more long term), and another may be how you're going to set up all the necessary social media profiles you need to promote your music (which is more short term). aims alongside each other, and they can vary in size in terms of how big they are. These aims should be written down, so we have a goal to look at and refer back to when we feel a bit lost as to what we're doing. That means all of the aims we have for our music career should be specific, we should be able to measure them, they should be achievable, they should be realistic, and we should know how long it'll take us to achieve this aim. It stands for Specific, Measurable, Achievable, Realistic, Timed. is a tool we can use to better map out what we want to achieve. Studies have shown you're more likely to achieve your goal if you have a clear visual understanding of what you want to achieve in life. While it's easy to say, “I want to get a lot more fans” you have to ask yourself, how is saying this actually going to help you achieve your goal? It's a non-specific “want,” rather then a well thought out business plan. ![]() But before you go out and start trying to earn money from your career, it's important you take time to set goals for what you want to achieve. ![]() So now you know that it's possible to make money from your music career, and you also know you should take things one step at a time. Success is knowing you did something worth while. ![]()
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